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Nura的文章集
2015年03月02日
行銷類中譯英
文章分類:英文翻譯
人氣:
417

 
(A)

XXX懷抱著無數熱忱於2012年誕生於台灣這座熱情的島嶼,在數位科技領域層面,致力開發愉悅且善解人意的驚喜與創意,就是為了讓顧客在使用時能擁有會心一笑的好心情,這就是我們最真誠的初衷。

XXX深刻明白,數位科技產品日新月異,要讓顧客在第一時間擁有嘗鮮勇氣,唯有打造令人感到溫暖、友善的第一印象和充滿愉悅、驚喜的歡樂氛圍,才能順利牽起顧客的微笑。美好的事物來自嘗試每回新的可能,顧客滿意的笑容就是我們的使命與初衷。

以更貼近人性的思考做設計考量,減少複雜的學習功能,以更友善的直覺介面傳遞資訊,讓科技成為日常生活最忠誠的朋友。科技因人性而不再冰冷打造出極具溫暖的科技體驗。

XXX, founded in Taiwan in 2012 with unlimited enthusiasm, is dedicated to developing surprising and innovative products full of joy and consideration. With utmost sincerity, we hold the original intention to make our clients pleasant when using our products.

XXX is completely aware that only by creating the first impression of warmth and friendliness as well as the delightful atmosphere of amazement can we encourage customers to try new things at the very first moment and make them happy. We believe that beautiful experience comes from the attempt on every possibility. Therefore, to make clients smile in satisfaction becomes our mission and motive.

We design our products with consideration of getting close to humanity, reducing complicated learning functions and transmitting information through more user-friendly interface of intuition, in order to enable technology the trust worthiest friend of human in daily lives. Because of humanity, technology is no longer cold and lifeless, but a medium for pleasant experience.


有感於市面上大部分的數位週邊產品強調科技感,缺乏人文溫度,因此我們選擇用樸質、單純的材料,加上台灣特有的人文精神,運用於生活每個角落。異材質的結合,加上後七年級生的創意行銷,我們夢想打造出全球第一個「人文3C」品牌─X。

X的核心價值在於拉近科技產品與人的距離。秉持著成員們引以為傲的赤子之心,天馬行空的創造力,以及細膩的產品設計能力,造就了我們的使命─「彩繪你的數位生活」。X希望打破現有設計產品的高貴疏離感,在每個產品中展現平價的時尚。更臻重要的是,X代表的不只是一個品牌,而是以萱數位創意團隊的原創精神和設計使命。

運用環保紙料,經由精密的紙漿塑形工法,打造出全新樣貌的紙漿機殼。透過相關加工技術,可在機殼上呈現多種變化,讓手機殼不再只是手機的附屬配件,更提升為獨立的廣宣商品。

In the current market, most of the products related to digital manufactures overly emphasize their modern sense and are unable to arouse emotional identification. Recognizing this, we choose simple and plain materials, employing them with the humanistic spirit specific to Taiwan in every corner of the daily life. Combining different types of materials with the creative marketing by Generation Y, we establish X, in hopes of becoming the first humanistic 3C brand of the world.

The dominant value of X lies in shortening the distance between technological products and people. Lovable innocence, wild imagination and exquisite design guide us to our mission — “Color your digital life.” We manage to increase the mildness of the existing designs and reveal fashion in our every single product with reasonable price. Most importantly, what X represents is not only a brand, but also the original creativity and design missions of our team.

The brand-new case for mobile phone is made of eco-materials, with sophisticated pulping techniques. Through relevant processing, the case can have various appearances, making itself an independent product more than just an accessory to the mobile phone.


(B)


• 對XX整體品牌的評價 Feedback on XX

– XX 在2012年動作積極XX從旗艦機到中階機種都不錯過XX搭配市場絕佳表現,讓媒體深刻感受XX對市場的投入程度
– XX exhibits its ambition in 2012, launching Smartphones ranging from Flagship to Intermediate ones. Receiving excellent market reaction, XX has made the media deeply aware of its efforts in the market.


• 對公關服務的想法 Opinion about PR Service

– 新聞議題設定能符合產品特色與優勢
– Press release issues conform to product features and advantages.

– 在媒體活動上展現創意,並提供深度了解產品的機會
– XX reveals its originality through media activities and provides the public with opportunities for further understanding of products.


• 印象深刻的媒體活動 Impressive Media Activities

– Media Tour 部分 Media Tour

• 今年陸續透過幾場大型Media Tour,讓媒體看見XX雄厚的產品力,也展示品牌全球企圖心
• Shows strong capacity of its products and the ambition to become an international brand by holding several large-scale Media Tours in 2012.  

• 舉行全球發表會時,當地同步新聞發布,方便在台灣的媒體也能同步掌握最新資訊
• Synchronizes local press release with global release, enabling Taiwanese media to get the latest information at the same time.

• 針對即時性媒體事前先看先說明,但偶爾會發生訊息與最終發表不吻合的狀況
• Kindly makes statements for immediate media in advance, but sometimes provides information inconsistent with that of the final release.

– 旗艦機發表會 Flagship Smartphone Release

• 無論在活動創意和發表會氣勢上都令人印象深刻,如S III和Note II的上市活動
• Creative activities and imposing product releases are all impressive, such as the launching of S III and Note II.

– 中階機種發表會 Intermediate Smartphone Release

• 代言人增添活動現場的趣味性,能強化溝通產品賣點
• Celebrity endorsement increases the delights of activities and better popularizes product features.


• 其他 Others

– 除了產品端的訊息外,今年也藉由OTR和BIGBANG worldwide tour的機會,提升媒體對XX品牌在運動行銷和娛樂行銷的認知
– Aside from providing product information, this year we have managed to enhance media recognition of XX’s marketing operation in sports and entertainment industry by OTR and BIGBANG worldwide tour.

– 希望能強化產業訊息的溝通,當品牌有優異表現時能公布佳績
– We hope to strengthen the communication regarding industrial information to timely publicize great performance of the brand.

• 積極的媒體活動有助於媒體對品牌印象的正面提升
• Actively holding media activities helps elevate the brand image.

• 今年多場全球發表會有助於媒體曝光質與量,也提升媒體好感度
• A number of global releases held this year not only benefit the quality and quantity of XX’s media exposure, but also improve media's impression on the brand.  

• 觀察2012年幾場國際重大展覽及發表會,台灣地區的媒體操作已逐漸掌握全球節奏,能有效利用外電帶動媒體關注度,綜合外電及本地訊息創造新聞的大版面曝光
• Based on our observation of several international exhibitions and releases in 2012, Taiwanese media is getting familiar with global pace. They are able to draw public attention with news from foreign sources, integrating foreign and local information to create mass exposure for certain news.

• 2012年除媒體溝通外,已逐漸將觸角深入意見領袖,如電視名嘴
• In addition to the relationship with media, XX has increased its contact with opinion leaders, such as commentators in 2012.

• 隨品牌日益蓬勃發展,使用者與日遞增,相關crisis事件的發生不會減少,反而將可能日漸增加
• With gradually prosperous development, XX has attracted users on progressive increase and thus could see more and more matters that are similar to the dispute over "a crisis of design”.

• 產業媒體對XX行動通訊產品表現及趨勢觀點極感興趣
• Industrial media are greatly interested in the performance of XX mobile telecommunication products as well as its perspective on future trend.

 

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