XXX, founded in Taiwan in 2012 with unlimited enthusiasm, is dedicated to developing surprising and innovative products full of joy and consideration. With utmost sincerity, we hold the original intention to make our clients pleasant when using our products.
XXX is completely aware that only by creating the first impression of warmth and friendliness as well as the delightful atmosphere of amazement can we encourage customers to try new things at the very first moment and make them happy. We believe that beautiful experience comes from the attempt on every possibility. Therefore, to make clients smile in satisfaction becomes our mission and motive.
We design our products with consideration of getting close to humanity, reducing complicated learning functions and transmitting information through more user-friendly interface of intuition, in order to enable technology the trust worthiest friend of human in daily lives. Because of humanity, technology is no longer cold and lifeless, but a medium for pleasant experience.
In the current market, most of the products related to digital manufactures overly emphasize their modern sense and are unable to arouse emotional identification. Recognizing this, we choose simple and plain materials, employing them with the humanistic spirit specific to Taiwan in every corner of the daily life. Combining different types of materials with the creative marketing by Generation Y, we establish X, in hopes of becoming the first humanistic 3C brand of the world.
The dominant value of X lies in shortening the distance between technological products and people. Lovable innocence, wild imagination and exquisite design guide us to our mission — “Color your digital life.” We manage to increase the mildness of the existing designs and reveal fashion in our every single product with reasonable price. Most importantly, what X represents is not only a brand, but also the original creativity and design missions of our team.
The brand-new case for mobile phone is made of eco-materials, with sophisticated pulping techniques. Through relevant processing, the case can have various appearances, making itself an independent product more than just an accessory to the mobile phone.
• 對XX整體品牌的評價 Feedback on XX
– XX 在2012年動作積極XX從旗艦機到中階機種都不錯過XX搭配市場絕佳表現，讓媒體深刻感受XX對市場的投入程度
– XX exhibits its ambition in 2012, launching Smartphones ranging from Flagship to Intermediate ones. Receiving excellent market reaction, XX has made the media deeply aware of its efforts in the market.
• 對公關服務的想法 Opinion about PR Service
– Press release issues conform to product features and advantages.
– XX reveals its originality through media activities and provides the public with opportunities for further understanding of products.
• 印象深刻的媒體活動 Impressive Media Activities
– Media Tour 部分 Media Tour
• 今年陸續透過幾場大型Media Tour，讓媒體看見XX雄厚的產品力，也展示品牌全球企圖心
• Shows strong capacity of its products and the ambition to become an international brand by holding several large-scale Media Tours in 2012.
• Synchronizes local press release with global release, enabling Taiwanese media to get the latest information at the same time.
• Kindly makes statements for immediate media in advance, but sometimes provides information inconsistent with that of the final release.
– 旗艦機發表會 Flagship Smartphone Release
• 無論在活動創意和發表會氣勢上都令人印象深刻，如S III和Note II的上市活動
• Creative activities and imposing product releases are all impressive, such as the launching of S III and Note II.
– 中階機種發表會 Intermediate Smartphone Release
• Celebrity endorsement increases the delights of activities and better popularizes product features.
• 其他 Others
– 除了產品端的訊息外，今年也藉由OTR和BIGBANG worldwide tour的機會，提升媒體對XX品牌在運動行銷和娛樂行銷的認知
– Aside from providing product information, this year we have managed to enhance media recognition of XX’s marketing operation in sports and entertainment industry by OTR and BIGBANG worldwide tour.
– We hope to strengthen the communication regarding industrial information to timely publicize great performance of the brand.
• Actively holding media activities helps elevate the brand image.
• A number of global releases held this year not only benefit the quality and quantity of XX’s media exposure, but also improve media's impression on the brand.
• Based on our observation of several international exhibitions and releases in 2012, Taiwanese media is getting familiar with global pace. They are able to draw public attention with news from foreign sources, integrating foreign and local information to create mass exposure for certain news.
• In addition to the relationship with media, XX has increased its contact with opinion leaders, such as commentators in 2012.
• With gradually prosperous development, XX has attracted users on progressive increase and thus could see more and more matters that are similar to the dispute over "a crisis of design”.
• Industrial media are greatly interested in the performance of XX mobile telecommunication products as well as its perspective on future trend.